Tag Archives: Peabody digital billboards

Signs of our times: More ugly billboards on the way

24 Sep

By Bob Croce, EOP Publisher

While we’ve all been focused on the battle against the giant billboard eyesore on Lowell Street near Route 1, outdoor advertising companies have been lining up to erect even greater monstrosities in other Peabody locations. If you think that the static sign next to the Subway sub shop infringes on your quality of life, wait until you see what’s about to happen elsewhere in Ward 5.

Two giant, flashing digital billboards have been approved for Route 1, and now comes a third, which will soon go before the city council for approval. Welcome to Peabody’s version of the Las Vegas Strip.

Cove Outdoor Advertising is hoping to win city council approval to erect a 14 by 48 feet digital sign on Route 128 near Jubilee Drive. The city, meanwhile, stands to make $25K annually on each one of these eyesores. I know that Peabody needs revenue right now, but are we willing to destroy our community aesthetically for this sort of incremental revenue?

It’s definitely time for the city council to come up with some guidelines on how many of these we’ll allow in our community.  It’s also important that they ask some serious questions when Cove comes before them for a permit on this latest sign.

Here’s the link to the full article in the Salem News.

Please let me know what you think in the comments section.