Bob Croce, EOP Publisher
If you saw the local Beverly-based “newspaper” with Salem at the front of its name this morning, you might have thought that Peabody Square is now a trendy place to live,just like South Beach in Miami, or in one of those million dollar lofts above some shop on Rodeo Drive in Beverly Hills.
There is was, a huge spread, complete with room-by-room photos of new postage-stamp-sized apartments at 11 Main Street. But there are granite countertops, so who am I to talk?
There are also panoramic views of Peabody Square out the windows , where you can watch the sunset over lovely beauty shops, liquor stores, and vacant store fronts. I’m sure this will cause young professionals to flock in a frenzy to rent these new digs.
First off, congrats to developer Norman Lee for talking the local bugle into a huge kiss-ass spread on what are essentially 11 small apartments that might be occupied by middle to lower-middle class residents who are looking for affordable housing. Then again, as someone who previously worked for small, struggling newspapers, my guess here is that this article was one of those “bought-and-paid-for” services. The newspaper in question, after all, is on death’s door, so why not disguise paid content as real news once in a while?
But I digress.
The reason for my rant this morning is that, what you see at 11 Main Street is right now Peabody’s idea of how we should re-vitalize the downtown. Let’s jump at every chance to allow willing developers to turn old, dilapidated spaces into small one-bedroom apartments. Yeah, right, that’ll bring people with money to spend into the downtown.
We’ve seen this before with those ugly apartments on Walnut Street, and seen other greedy, slip-shot developers come and go before the city council requesting special permits to build “lavish” apartments. As a way to re-develop downtown, this strategy has failed miserably while adding to the city’s stock of Section 8 housing.
I’m not saying that Lee is “slipshod” or “greedy.” After all, he’s a businessman, and he saw an opportunity. These teeny-tiny apartments look kind of nice from the kiss-ass photos I saw, but why would “young professionals” want to live in Peabody Square right now?
I come back to this again and again in this space, but the beat goes on when it comes to Peabody not having an overall strategy to turn things around downtown. Someone in community development needs to FINALLY understand that turning prime locations in the downtown into lower income housing is NOT the way you create economic development that will have a positive impact on our tax base and our community.
We continue to have what amounts to ill-advised patch-work tactics rather than an actual, sustainable, actionable community development plan. We have a passionate mayor who I feel truly wants to get things rolling downtown in an effort to create more revenue for the city, and take some of the burden off residential payers. But then we also have a community development department that totally lacks vision.
So, we all watch as our taxes rise, and we continue to approve unsightly billboards as a way to create much-needed revenue for infrastructural improvements, a much-needed new middle school, and to pay for a regional vocational school that is part grandiose educational facility, part scam to feed the state’s hack-o-rama.
So, congrats to Mr. Lee on his wondrous new apartments, which I hear have a trendy new address: 17 Peabody Square. After all, it’s not his fault that this is what passes in Peabody for sensible city planning.