I say “grab for riches,” since someone who knows tells me that – once everyone takes their little cut — the total annual windfall for each one of these roadside eyesores could be more than $500,000.
These mammoth signs – which are “blockin’ out the scenery, breakin’ our mind” – mean big bucks for Route 1 property owners and developers, the sign companies themselves, the city when it comes to permitting fees, and who knows who else will have their palms “greased.”
Instead of worrying about the threat of court challenges, the city council should tonight be voting based only on the impact these gigantic billboards will have on the quality of life of residents, driver safety, and the aesthetics of our community.
The vultures are so aggressive on this one that tonight the city council will hear testimony on two separate special permits for what would essentially be bumping billboards right next door to each other. One hearing is for a billboard at 47 Newbury at a small piece of property being developed in front of the Springhill Suites hotel. The other one is less than a bag of cash throw away at 55 Newbury in front of the Sonic Restaurant. Since state regulations dictate that the two billboards would be too close to each other, the city council can’t legally approve both.
The only responsible thing for the city council to do tonight would be to vote to approve neither until we can finally come up with some rules, and a civic vision on how many giant signs we’ll allow in our berg. Otherwise, Route 1 will end up looking like the Las Vegas strip.
By the way, this isn’t about trying to ban billboards, but it is about having some sort of control on how many we’ll allow and where. Another digital billboard is currently being installed at 71 Newbury St. behind Santarpio’s and the council did approve a digital billboard last week for 200 Jubilee Dr. (behind the Extended Stay Hotel. It’s already getting out of control.
The proposal for the billboard at 47 Newbury is being presented by World Realty Trust, which has partnered with another recently familiar developer. Total Outdoor Corp, currently in court with Peabody over the notorious Lowell Street billboard would construct the sign at 47 Newbury.
The city gets $25K for the permit on each of these signs, but should everything be for sale here without first understanding what the impact will have on our landscape?
It’s time to push pause here for a moment and decide how many of these we’ll allow, and where. Otherwise, we’ll continue on this path of haphazard community development, which over the long run is going to have a major and negative impact on resident quality of life.